App developers think Apple just created a new

November 3, 2017 – 06:23 pm
tim cook apple chinaKim Kyung Hoon/ReutersApple Inc. CEO Tim Cook (R) and China Mobile's Chairman Xi Guohua (L) with iPhones pose with a customer at an event celebrating the launch of Apple's iPhone on China Mobile's network at a China Mobile shop in Beijing January 17, 2014.

Everyone knows that China is a huge market.

But Western app developers seem to have been taken by surprise by just how huge, how quickly, China is going to be. Companies attending Socialbakers' Engage 2015 conference in Berlin and Prague told Business Insider that China has suddenly emerged as their No.2 source of customers.

Historically, apps have seen their biggest chunk of users come from the US, followed by Europe. But now the Chinese have pushed Europe into third place, even for app makers based in Europe who began by making apps for Europeans.

And it's all because Apple began a serious push for the iPhone in China back in 2010 that has recently paid off: iPhone is now the No.1 brand in both China and the US. Apple got $17 billion in iPhone sales from China in the last quarter, from about 20 million phones. That new Chinese market — 20 million new iPhones per quarter — seems to be creating new demand from China in the App Store.

For instance, Benedikt Lehnert, the chief design officer at app-maker Wunderlist, said that 30% of the app's 13 million users are in the US, 10% are now in China, and Germany accounts for only 7% of the company's customer base. Wunderlist — which makes a productivity app based on "to-do" lists — is based in Berlin. "China became our second biggest market within only a few months of launching there, " he said.

Even the pronunciation of "Wunderlist" in China is a problem, and the app had to adopt a new name there. "Obviously, culturally that would be the biggest challenge, " Lehnert said, referring to the difficulty of translating the app and ensuring that its various features make sense in a country that is so far away and so different from the West.

Socialbakers, the Prague-based creator of a suite of social media marketing management products, just announced a big new partnership with the Chinese blog platform Sina Weibo. CEO Jan Rezab told us that Apple's contract with wireless carrier China Mobile, signed last year, was the tipping point. "It has an effect on the adoption of social media, " he says. China Mobile is the world's largest wireless carrier, with 760 million customers. Apple CEO Tim Cook described it as a "watershed" moment for the company.


Source: www.businessinsider.com

You might also like:

WM 2009 Berlin NEW World Record 100m Usain Bolt 9.58
WM 2009 Berlin NEW World Record 100m Usain Bolt 9.58
USAIN BOLT9.58 s BERLIN GERMANY 9,58 s 100m NEW 2009 World
USAIN BOLT9.58 s BERLIN GERMANY 9,58 s 100m NEW 2009 World ...
ITB Berlin 2011 -New Chinese Tourist.wmv
ITB Berlin 2011 -New Chinese Tourist.wmv
Working Maps ZIP Code Wall Map of New Berlin, TX ZIP Code Map Laminated
Home (Working Maps)
  • Wall Map
  • Laminated
  • Current Map Series
  • City ZIP Code Map
  • 19 inch x 30 inch
(AMATEUR VIDEO) Fireworks Light up Berlin as Germany New
(AMATEUR VIDEO) Fireworks Light up Berlin as Germany New ...
Start der New Silk Road Rallye Berlin-Peking 2014
Start der New Silk Road Rallye Berlin-Peking 2014
Delays to China Berlin’s New Airport
Delays to China Berlin’s New Airport

Related posts:

  1. Regency New Berlin
  2. Mercure Hotel Berlin
  3. Ridge Cinema, New Berlin