Strategic partnership with Etihad Airways: A whole new world of choice

April 23, 2016 – 01:45 am

As part of a capital increase, Etihad Airways from the United Arab Emirates acquired a 29.2% stake in . In addition, Etihad Airways is giving a credit of USD255m to airberlin.

The investment by Etihad Airways reinforces the strategic partnership and points an outlook of at least five to ten years. The interim review is impressive. Over this two year period both airlines have merged their flight offering have created a globally connected route network, and also have harmonized products and have cooperated across many areas providing new and unique benefits.

Almost 900, 000 guests have flown on the combined route network of airberlin and Etihad Airways during the first two years of the partnership. New codeshare destinations such as India, Australia and South Korea as well as essential increase in frequency provide an excellent basis for growth in booking numbers. Currently the two airlines offer a worldwide network with approximately 100 codeshare routes.

The strategic partnership with Etihad Airways has generated additional income for airberlin. By combining both airlines’ flight networks and the frequent-flyer programmes, the number of available flights for both airlines increased to 228 destinations in 84 countries. After two years of successful partnership, the strategic cooperation with Etihad Airways generated joint revenue of EUR 200 million. New code share routes expected to provide further growth.

Advantages for airberlin: Alongside operational benefits (expansion of its reach to the East and South, advantages in efficiency), airberlin has also been able to improve its economic base. The extent of the collaboration between airberlin and Etihad Airways goes deeper than flight schedules. It also includes areas of procurement, maintenance, ground handling and training.

A project team of members from airberlin and Etihad Airways are currently coordinating a series of initiatives to deepen the collaboration as quick as possible. This includes

  • aligning product standards,
  • coordinating the frequent flyer programmes,
  • further expansion of codeshare connections as well as
  • measures in the areas of sales, marketing and ground operations to optimise the offer to the customer.

Source: ir.airberlin.com


 

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